IBM x US Open 2025

IBM is proud to be the Official AI and Cloud Partner of the US Open. For over 30 years, we've teamed up with the USTA to create digital experiences that capture the energy and excitement of the tournament—and share it with more than 14 million fans around the world through the official US Open app and website.

How do we do it? By turning US Open data into real-time content and insights using powerful generative AI built with IBM watsonx.

Visually, our goal was to make the data feel as powerful as the matches themselves. We brought it to life in a bold, immersive takeover of Arthur Ashe Stadium—turning raw numbers into larger-than-life stories that stopped people in their tracks. That same creative energy carried through to in-suite posters and a full-page feature in The New York Times.

A huge thank you to our creative partners at DressCode, and to Mike Howard and Nicole Karalekas for helping bring the vision to life.